Since Joint Ventures partners only get paid after a sale is made from their efforts would want to do very little work to get the sale. They want to add onto their existing work by adding a link or a flyer or another commercial to take up a remnant for radio.
Two things are important to each partner: that the JV partner is good at marketing and exposure and that the commission is high enough to split 50-50, otherwise it won't make sense the proposed partner.
Some things to look for in a Joint Venture partner:
- Someone who already has a large list
- Someone who knows how to market and attract the needed exposure, in a short amount of time.
- Someone is looking for a creative way to make more money
- Radio or TV that are willing and popular - preferrably news talk and sports
- Any other marketing venues that attract many people with little work on the marketers part.
Here's the selling point for both:
- The JV partner does little work and gets paid well.
- The business owner reaches other audiences that otherwise might not have been reached.
- Both get paid and are happy! Let's get JVing!!
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