I believe in angels,
The kind that heaven sends,
I am surrounded by angels,
But I call them friends.
- Anonymous -
Wednesday, December 23, 2009
Tuesday, December 22, 2009
Monday, December 21, 2009
Friday, December 18, 2009
Thursday, December 17, 2009
Tuesday, December 15, 2009
Friday, December 11, 2009
CMA Report Uncovers Disturbing Email Trends
A report from the Canadian Marketing Association uncovered some
very disturbing data regarding peoples opinions and thoughts about
email marketing.
-------------
Did you know:
-------------
1. 97% of people say email that tricks them into opening it is
spam...
2. 93% of people say email from unknown senders is spam...
3. 93% say email with offensive subject matter is spam...
4. 58% say spam includes permitted email that is now arriving too
often!
5. 57% say spam includes permitted email that they now no longer
wish to receive!
6. 38% say anything that tries to sell them something is spam,
regardless who sent it.
--------------------------------
So, what can we learn from this?
--------------------------------
* #1 teaches us NOT to use 'bait and switch' tactics.
* #2 is pretty obvious - build a relationship BEFORE you pitch
someone.
* #3 Says use good taste - I know, subjective, but hey... you have
been warned.
* #4 and #5 deserve special attention. #4 suggests people who are
happy getting your email have a 'frequency' threshold. Send too
much and people respond negatively - again, highly subjective and
depends greatly on the list, the timing, the offer and other social
issues of the time.
* #5 is similar to #4 in that this is a not a question of sending
email to an unwanted recipient, this is now a function of the
recipient changing their mind and not telling you! You end up being
tagged a spammer because they changed their mind - not fair, but
nothing every is... except maybe the Lottery ;)
* And finally, #6 - nearly 4 out of 10 people don't like the idea
of you trying to sell them something - period. Until of course... the
moment they want it. But hey, who said business was easy?
Email may still be the 'killer app' when it comes to on-line
marketing, but these are some very important issues to consider and
I hope you heed the advice above.
very disturbing data regarding peoples opinions and thoughts about
email marketing.
-------------
Did you know:
-------------
1. 97% of people say email that tricks them into opening it is
spam...
2. 93% of people say email from unknown senders is spam...
3. 93% say email with offensive subject matter is spam...
4. 58% say spam includes permitted email that is now arriving too
often!
5. 57% say spam includes permitted email that they now no longer
wish to receive!
6. 38% say anything that tries to sell them something is spam,
regardless who sent it.
--------------------------------
So, what can we learn from this?
--------------------------------
* #1 teaches us NOT to use 'bait and switch' tactics.
* #2 is pretty obvious - build a relationship BEFORE you pitch
someone.
* #3 Says use good taste - I know, subjective, but hey... you have
been warned.
* #4 and #5 deserve special attention. #4 suggests people who are
happy getting your email have a 'frequency' threshold. Send too
much and people respond negatively - again, highly subjective and
depends greatly on the list, the timing, the offer and other social
issues of the time.
* #5 is similar to #4 in that this is a not a question of sending
email to an unwanted recipient, this is now a function of the
recipient changing their mind and not telling you! You end up being
tagged a spammer because they changed their mind - not fair, but
nothing every is... except maybe the Lottery ;)
* And finally, #6 - nearly 4 out of 10 people don't like the idea
of you trying to sell them something - period. Until of course... the
moment they want it. But hey, who said business was easy?
Email may still be the 'killer app' when it comes to on-line
marketing, but these are some very important issues to consider and
I hope you heed the advice above.